Souffleur, what is the meaning of 'marouflage'?

Saar De Permentier, contemporary art staff member: ‘Maroufilage involves mounting a flexible art object, such as a painting on canvas or a drawing on paper, on a hard, inflexible support, for example a wall, ceiling or wooden panel. The reverse is also possible. Marouflage is done with a strong adhesive that hardens as it dries: glue, plaster, cement, and, in the past, lead white mixed with oil.’

‘There are several reasons for using this technique. Such as for attaching paintings on canvas to a wall as it is less time-consuming than painting the wall. Marouflage is also used in conservation and restoration, for example to attach a fragile or damaged painting to a new support. Or for transferring murals to canvas so they can be preserved and displayed safely.'