Alias | Transcriptie Bernadette Corporation

Bernadette Corporation

The B.C. Corporate Story

1996, 7 min, color, sound

People always associate fashionability with the weakness of personal will of inflict. They believe trendiness betrays a weakness of personal identity.

In the early 1990s, Bernadette Corporation was established. The world wide crisis had already begun after the Gulf War. The stock and haute couture plummeted. It was the beginning of the end of it all. Unrest and violence were in the air.

We were the brainchild of Bernadette. It was scary at first, man. We were gaga. No direction whatsoever. We tried hard to stay clean and stay focused.

Slowly we began to survey the climate around us. By simple observation, we pieced together the equation of the moment, analyzing it bit by bit. We were born with the routine of survival. Tired of the weight of alienating conditions. Sick about ideological inversion. All in all, we made a good go at it.

Our aim was to put something over. To be convincing in an otherwise controlled discourse. We tried to solicit the fondness of the public. And so, we got to work. It was there alright, in front of our eyes all along.

Making clothes, man. It’s quite a lot to it.

Making clothes, man. It’s quite a lot to it.

Reproducing unique concepts for mass use. All frank conspicuousness and distinctiveness for the purpose of integration and acceptance. And the grafting of parasitical signification onto anything. Anything at all.

We look for a lot in our models. Personality, talent, special skills, versatility and killer looks.

Gosh, we love our fans. We love our friends. We love our fans and our friends.

Bernadette Corporation. Yeah, we got big plans.